Have Instagram — do you need a website?

Instagram is a great channel, but it's not yours. The algorithm, bans, competitors right next to you. A website is a place that belongs only to you.

When Instagram is enough

• Just starting, testing a niche.
• A fully visual product (food, crafts).
• No goal to grow via Google and ads.

Where Instagram-only costs you money

• You're not found on Google. Someone searches “beauty salon Riga” — Instagram isn't there, a competitor with a website is.
• No trust. A serious client looks for a website before ordering.
• No control. A blocked account = business lost in one day.
• Hard to sell. No catalog, cart or convenient payment form.

Instagram attracts, a website sells and retains. Best of all — both: ads from Instagram to your website.

You can start simple — with a landing page or website your Instagram links to. Later — a store or a chatbot.