Custom website or a builder (Wix, Tilda)?

A builder is not evil. To test an idea in an evening — great. But once the site becomes a business tool, the builder's downsides show up.

When a builder is fine

• Test an idea fast and almost for free.
• One simple page you update yourself.
• No plans for ads, SEO and traffic growth.

Where a builder starts to hurt

• Speed. Builders load a lot of extra code — the site is slow, which hits conversion and Google rankings.
• SEO ceiling. Limited control over structure and speed → harder to reach the top.
• Subscription forever. You pay every month; stop and the site disappears.
• Ownership. Often you “rent” a storefront inside someone else's platform.

A builder — to test an idea; a custom coded site — when it has to earn.

We build coded websites: fast, well-indexed, domain and data are yours. Add an online store or an AI chatbot.